| Brief:
Develop an edgy, street concept to complement
existing skateboard look to launch Sprite in the
on-trade. Taking the brand strapline ‘Design Elements’, we developed a S&M concept
which doubled up as Sprite & Me. Each headline
on the Point of Sale acted as a dominatrix call
to action working with the scenario.
Photoshop work & Re-touching: Each item was
shot separately to the bottle and then cut out
and dropped in with corresponding shadows. The
campaign was used as a global example for the
brand by Coca Cola New York.
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