Brief:
Develop a mailing to permanent tsb mortgage customers
selling a second property as a smart investment.
Playing on the word key, we chose a key ring concept
to not only illustrate the tangibility of a second
property investment,
but also simplify an area that’s sometimes
perceived as complicated. Hot-dotted key rings
onto the inside of the brochure conveyed how the
key to a smart investment was within their reach. |
